i grew up in subcultures like biking, skating, bmx, music so the stuff that actually stuck with me wasn't the big obvious campaigns, it was the things that felt like they came from inside those worlds. That's what got me into design, and it's the thing i want to bring to the industry. i went into Ravensbourne University pretty lost, but three years studying advertising and brand design later, i'd found something that finally made sense of everything. the bit that interests me was where psychology and design work together. Figuring out why certain things make people stop, feel something, do something. i'm more interested in the work that does something to you.